LSBF Business Challenge Week 2: Product Management

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LSBF Business Challenge Week 2: Product Management Tube. Duration : 3.35 Mins.

We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Masters In Marketing . In this week's LSBF Business Challenge, we will discuss LEGO's product management. Based on the content given to you in this video and the supporting material below, answer the following question: How can Lego restore faith in the brand that was clearly already established? How can Lego diversify to challenge a changing toy market but till stay true to their core? What possible strategies should Lego focus on at this point to strengthen the brand to its former competitive state? To join the challenge, solve the case study by posting your solution as a comment on this video. Each comment must start with "LSBF Business Challenge" to be accepted in the challenge. LSBF faculty members will choose the best answer each Monday and award the publisher of the post with a business-related book from the following choices: bit.ly You can find supporting material here: on.fb.me To see the competition's full Terms & Conditions, visit: on.fb.me The second winner will be announced on Monday, 16th July. Good luck! ------------------------------------------------------------------------------------------- www.lsbf.org.uk | www.twitter.com London School of Business and Finance (LSBF) is a dynamic educational institution delivering undergraduate programmes, postgraduate degrees and professional qualifications. Our innovative programmes are constantly reviewed to ensure they accurately reflect the conditions of the global economy, and we offer the flexibility to tailor your studies to suit ...

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