Friday, July 6, 2012

The Major inequity in the middle of Visa, master Card And American Express

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American Express prestige cards made their presence known in the financial jungle in the early 50's. Visa and master Card also came into the scene around the same time and served the same shop segment - Credit. There soon advanced their own model for serving the shop and established themselves as leaders in the prestige card providers the world over.

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While American Express or Amex as it is popularly known in the European countries has grown to be the most widely recognizable of prestige cards and is a name that describes exclusivity in a way. However, not many prestige card holders throughout the world know the disagreement in the three major players in the prestige card industry. of course there is no disagreement between Visa and master Card, the main disagreement is between these two players and American Express prestige cards - The major disagreement is in their style of operation.

Visa Card and master Card are primarily methods of making payments. These are tow financial clubs that have grown into institutions by themselves. They negotiate and setup payment systems at different merchant locations across the globe but never issue any prestige cards themselves. Visa and master Card set up company partnerships with merchant establishments where customers can use the prestige cards and banks or financial institutions that of course issue prestige cards to their customers. Visa and master Card make the payment to the merchant establishments where the cards are used and charge the company that of course issued the card to the customer a fee for making the up front payment on their behalf. The card issuing company on its part charges a fee for issuing the card, an every year rental for the card and an interest on the amount of payment paid out to the merchant establishment.

These prestige card clubs are billed by Visa or master Card and they in turn bill the card holder. The possessor never pays any cash directly to Visa or master Card.

American Express is different in that they have an entirely inexpressive setup. They issue their prestige cards under their own name and logo. They also directly make payments to merchant establishments where the card is used. American Express do their own marketing of services to merchant establishments and card customers. The other disagreement is that American Express has a wee usage through the world while Visa and master Card are acceptable at over 20 million merchant establishments in over a hundred and fifty countries.

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