Amish electric Fireplace delineate - Magic Heat Or Marketing Magic?

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I love this Country. We don't institute as many products as we used to, but we'll all the time be the masters of the marketing universe. No other country can take something as mundane as a 1,500 watt space heater and repackage it as the Second Coming. A perfect example of this marketing ingenuity is the Amish Heat Surge electric Fireplace.

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It Rolls! It Glows! The Heat Surge miracle heater is a work of genius from the China coast! Real Amish Craftsmanship goes into each mantle! And, to quote the Heat Surge website, "It's not just a fireplace; it's a fine piece of furniture."

But you have to ask yourself: Do I want to spend 7 for a mini electric fireplace on wheels that produces no more heat than any other 1,500 watt space heater costing 0 dollars less?

Just to be fair, this is a valid ask for all electric fireplaces, not just the Heat Surge. Believe it or not, you could unquestionably spend more than ,000 for a combination electric fireplace/entertainment center heated with the same 1,500 watt unit.

No matter how much you pay for an electric fireplace, the cost attributable to the electric heating insert is about 0 (retail). So every dollar you spend over 0 is for the mantel piece. In the case of the Amish Cherry Fireplace, 0 subtracted from the 7 retail price leaves 7 for the cost of the mantel.

Since the Amish heater is a mini electric fireplace, it's difficult to find a similar sized electric fireplace for the sake of comparison. The best I could come up with is the ProCom 24" cherry discontinue electric fireplace.

Although this fireplace is the smallest ProCom makes, and uses a similar 24" wide heating insert, it's widespread dimensions are still 2 1/2 times larger than the Heat Surge.

The last time I checked, the ProCom 24" cherry discontinue fireplace was available online for 0. After subtracting 0 for the heating insert, the mantel piece for the ProCom costs 0.

So why would you be willing to pay more than twice as much for an Amish mantel less than half the size of a comparable fireplace costing 30% less?

It's the magic of marketing Baby!

If you buy an Amish electric fireplace, it won't be for the boring 1,500 watts of heat offered by every other space heater out there. What's going to get you excited adequate to whip out your prestige card is an unexplainable attraction to the Amish, the promise of superior Amish craftsmanship and pride of ownership.

I can't illustrate an unexplainable attraction, but I'll accept the claim of superior Amish craftsmanship. However, "craftsmanship" comes at a price. Over a three year period, the excellent you pay for an Amish mantel piece will add an additional a month, or 0 to your actual heating costs when compared to the purchase price of a Pro Com 24" fireplace.

This leads me to the second question I have with the marketing of this product.

If you go to the Heat Surge website you won't find one photograph of the Amish fireplace with the wheels attached. The intuit for this, in my opinion, is the wheels make it look "dinky" compared to the "substantial" look it has when pictured without the wheels.

So how much pride can you take in a stock the constructor is embarrassed to show in its entirety?

This is a shame. The wheels are unquestionably a selling point because they supply the means for zone heating - naturally wheel the fireplace from room to room as needed. Zone heating, or heating only the room you occupy, allows you to dial back your home's specialist thermostat for mammoth fuel savings.

On the other hand, attempting to "zone heat" your home for multiple occupants spread out in multiple rooms with just one Amish fireplace is impossible.

I have a few other issues with their marketing claims that I could delve into, such as "It uses about as much energy to run as a coffee maker" and regional energy costs, but they have wee bearing on cost effectiveness when you pay 7 for a 1,500 watt space heater.

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