Challenges and Advantages of Marketing explore

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Marketing investigate is a systematic and objective collection, analysis, interpretation of data and communication of marketing facts relevant to a single marketing problem. A company or organization can investigate about the market before initiating any marketing activity like sales and output to identify niche markets.

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Advantages of marketing research

· It indicates opportunities for products and market development, a company can then rule on the production, sales and output plans after identifying the opportunities.
· It provides a basis for sound, market led decision development by providing facts to sacrifice uncertainty.
· Marketing investigate enables an organist ion to match their products or services to the requirements of the consumers or market.
· investigate enables advertising to be tested while a campaigns development or prior to get underway to ensure its effectiveness, and after get underway to measure the success of the media used.
· It also enables stock ideas to be tested without expenses of lunching to the market; this can be a turn in service, stock or design.
· It also provides objective explanation for success and failure in the market.
· Marketing investigate also helps to rate the compel and infirmity of rivals plus the threats they may cause to the company.

Problems related with marketing research
Though marketing investigate is a good practice for all firms to embark on and literally many put in a lot of effort, many times things go wrong in the process. Below are some of the reasons why marketing investigate can fail.

Lack of cash
Financial constraints may limit the whole of investigate activity, foremost to erroneous conclusion. Some times investigate activities are put on hold before they are completed due to lack of funds.

Haste
Many fellowships and firms exertion to do too much in such a miniature time, they end up taking shortcuts and some times use out of date secondary data which produces wrong results.

Inappropriate methodology
Research methods can be distorted by errors in task design, sampling techniques, lack of comprehension by branch and interview bias.

Inexperience in data analysis
Some mangers that are not experienced in analyzing and interpreting investigate data may only look for the facts they want to see from the investigate data and hence neglect a whole lot of foremost data.

Wrong information
Some times, some habitancy due to dissimilar reasons can give wrong facts to the interviewer which will produce wrong results.

Seasonality
There are some products which are only consumed by seasons, development a investigate about such products in a dissimilar season will produce wrong results.

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