Mark Mitten, Chicago 2016 Olympics Committee, Marketing and Brand Strategy

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Masters In Marketing . The Talk: Marketing and brand strategy of the bid for the Chicago 2016 Olympic and Paralympic Games Mark Mitten, Chief Brand Officer from Chicago 2016 Bill Bulman, User Experience Director from OgilvyOne Jim Marcus, Interactive Creative Director from OgilvyOne Senior vice president of Marketing and Legacy for Chicago 2016. In this role Mark Mitten oversees the marketing and brand strategy of the bid, including creating and producing all the videos. Mark has been a member of the 2016 team since the bids inception in 2006. Prior to joining Chicago 2016, Mitten was a producer for Mark Burnett Productions and in this capacity produced episodes and structured integration deals for NBCs hit television series, The Apprentice, during seasons two and three. Mark worked directly with clients such as P&G, Pepsi and Pontiac, among others. In 2000 Mark joined McKinsey & Company as a principal in the Chicago office, where he was one the leaders of its North American marketing practice. There he developed business strategies with a focus on driving growth for CEOs of leading Fortune 100 consumer-package-goods, retail, technology and media companies. Before joining McKinsey, Mark cofounded Envision, a brand strategy consultancy, in 1994. He worked with clients including Nike, Microsoft, the United States Olympic Committee, The Weather Channel, Gateway Computers, FOX, Discovery Channel, Allstate, Gatorade and Kinkos. McKinsey & Company acquired Envision in 2000. Mark started his marketing ...

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